Influencer cost per 1,000 views calculator
Type the price the creator quoted for one Reel and the views you expect it to get. We divide one by the other; nothing is looked up and nothing is stored.
Which views to use
The number that matters is what this creator’s own Reels usually get, not their follower count. Use the middle of many recent Reels, not a single post and not the average: one viral Reel pulls an average up.
Check a creator’s real Reels
Aferium collects the creator’s recent Reels, leaves out pinned ones, Reels still growing and Reels another account posted, and shows the whole range with every Reel as evidence.
Check a dealGuides
- How to calculate an influencer’s cost per 1,000 views
The formula, which views to use, and which Reels to leave out before you compare a creator’s price with what their Reels deliver.
- Why collab Reels inflate a creator’s view count
A collab Reel is one post shown on several profiles, with one view count. Here is why that matters when you judge a creator by their grid.
- What to ask for before paying a creator
The numbers to request before you agree an influencer deal, and how to check each one against what anyone can see on Instagram.