Guides
- How to calculate an influencer’s cost per 1,000 views
The formula, which views to use, and which Reels to leave out before you compare a creator’s price with what their Reels deliver.
- Why collab Reels inflate a creator’s view count
A collab Reel is one post shown on several profiles, with one view count. Here is why that matters when you judge a creator by their grid.
- What to ask for before paying a creator
The numbers to request before you agree an influencer deal, and how to check each one against what anyone can see on Instagram.